PIF TICK - ºÚÁϳԹÏÍø is a trusted information creator
The PIF TICK is the only independently-assessed quality mark for print and digital health information. It helps people identify trusted, evidence-based information.
To gain the PIF TICK, health information producers must follow an accredited PIF TICK production process that meets 10 criteria.
- Systems: Information is created using a consistent and documented process.
- Training: Staff receive ongoing training and support.
- Need: Resources meet a genuine need.
- Evidence: Information is based on reliable, up-to-date evidence which is communicated clearly.
- Involving users: Users are involved in the development of information.
- Health inequalities: Information is written to meet health and digital literacy, language and accessibility needs of the target audience.
- Content and design: Information is clearly communicated, easy to access and navigate.
- Feedback: There is a clear process for users to provide feedback.
- Disseminating: Information is promoted to maximise reach.
- Impact: The impact of information is measured.
If you see the PIF TICK logo on a piece of health information, it means the organisation or individual who produced it is a Trusted Information Creator accredited by PIF.
Last modified: 31 March 2026
Last reviewed: 31 March 2026